2 papers
cs.LG2026
Feedback Control for Small Budget Pacing
Sreeja Apparaju, Yichuan Niu, Xixi Qi
Budget pacing is critical in online advertising to align spend with campaign goals under dynamic auctions. Existing pacing methods often rely on ad-hoc parameter tuning, which can…
eess.SY2025
Stability and Controllability of Revenue Systems via the Bode Approach
Yichuan Niu, Jianhui Chen
In online revenue systems, e.g. an advertising system, budget pacing plays a critical role in ensuring that the spend aligns with desired financial objectives. Pacing systems dynam…