6 citations · 6 across the 2 of their papers we have counts for
2 papers
cs.DS2012★ 6 cited
SHALE: An Efficient Algorithm for Allocation of Guaranteed Display Advertising
Vijay Bharadwaj, Peiji Chen, Wenjing Ma +5
Motivated by the problem of optimizing allocation in guaranteed display advertising, we develop an efficient, lightweight method of generating a compact {\em allocation plan} that…
cs.DS2012
Ad Serving Using a Compact Allocation Plan
Peiji Chen, Wenjing Ma, Srinath Mandalapu +6
A large fraction of online display advertising is sold via guaranteed contracts: a publisher guarantees to the advertiser a certain number of user visits satisfying the targeting p…