activity
20122023
most citedSocial Influence in Social Advertising: Evidence from Field Experiments

202 citations · 351 across the 6 of their papers we have counts for

collaborators

6 papers

cs.LG2023

Practical Policy Optimization with Personalized Experimentation

Mia Garrard, Hanson Wang, Ben Letham +9

Many organizations measure treatment effects via an experimentation platform to evaluate the casual effect of product variations prior to full-scale deployment. However, standard e…

cs.LG20231 cited

qEUBO: A Decision-Theoretic Acquisition Function for Preferential Bayesian Optimization

Raul Astudillo, Zhiyuan Jerry Lin, Eytan Bakshy +1

Preferential Bayesian optimization (PBO) is a framework for optimizing a decision maker's latent utility function using preference feedback. This work introduces the expected utili…

cs.LG20233 cited

Bayesian Optimization over High-Dimensional Combinatorial Spaces via Dictionary-based Embeddings

Aryan Deshwal, Sebastian Ament, Maximilian Balandat +3

We consider the problem of optimizing expensive black-box functions over high-dimensional combinatorial spaces which arises in many science, engineering, and ML applications. We us…

cs.HC20148 cited

Designing and Deploying Online Field Experiments

Eytan Bakshy, Dean Eckles, Michael S. Bernstein

Online experiments are widely used to compare specific design alternatives, but they can also be used to produce generalizable knowledge and inform strategic decision making. Doing…

cs.SI2012202 cited

Social Influence in Social Advertising: Evidence from Field Experiments

Eytan Bakshy, Dean Eckles, Rong Yan +1

Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. Th…

cs.SI2012137 cited

The Role of Social Networks in Information Diffusion

Eytan Bakshy, Itamar Rosenn, Cameron Marlow +1

Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the di…