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Jianchang Mao

1 paper hereh-index 111.2k citations19 works total

Matching runs newest-first, so older work may not be attached to this profile yet.

author position
  • middle author1

Across the 1 of 1 paper where every author was matched, so the position is known.

fields
  • cs.HC1

identity via Semantic Scholar / OpenAlex

collaborators

1 paper

cs.HC2012

The Impact of Visual Appearance on User Response in Online Display Advertising

Javad Azimi, Ruofei Zhang, Yang Zhou +3

Display advertising has been a significant source of revenue for publishers and ad networks in online advertising ecosystem. One of the main goals in display advertising is to maxi…

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Not affiliated with arXiv. Researcher data from Semantic Scholar (ODC-BY) and OpenAlex.