most citedOptimal Mix of Incentive Strategies for Product Marketing on Social Networks

2 citations · 2 across the 1 of their papers we have counts for

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cs.SI2012★ 2 cited

Optimal Mix of Incentive Strategies for Product Marketing on Social Networks

Pankaj Dayama, Aditya Karnik, Y. Narahari

We consider the problem of devising incentive strategies for viral marketing of a product. In particular, we assume that the seller can influence penetration of the product by offe…