25 citations · 25 across the 2 of their papers we have counts for
2 papers
cs.DS2012
Ad Serving Using a Compact Allocation Plan
Peiji Chen, Wenjing Ma, Srinath Mandalapu +6
A large fraction of online display advertising is sold via guaranteed contracts: a publisher guarantees to the advertiser a certain number of user visits satisfying the targeting p…
cs.CE2010★ 25 cited
Inventory Allocation for Online Graphical Display Advertising
Jian Yang, Erik Vee, Sergei Vassilvitskii +4
We discuss a multi-objective/goal programming model for the allocation of inventory of graphical advertisements. The model considers two types of campaigns: guaranteed delivery (GD…