2 papers
cs.GT2015
Competitive Diffusion in Social Networks: Quality or Seeding?
Arastoo Fazeli, Amir Ajorlou, Ali Jadbabaie
In this paper, we study a strategic model of marketing and product consumption in social networks. We consider two firms in a market competing to maximize the consumption of their…
cs.SI2014
Optimal Budget Allocation in Social Networks: Quality or Seeding
Arastoo Fazeli, Amir Ajorlou, Ali Jadbabaie
In this paper, we study a strategic model of marketing and product consumption in social networks. We consider two competing firms in a market providing two substitutable products…