2 papers
stat.ME2026
Optimal Data Integration and Adaptive Sampling for Efficient Treatment Effect Estimation
Yen-Chun Liu, Alexander Volfovsky, German Schnaidt +2
This study addresses the challenge of estimating average treatment effects (ATEs) for advertising campaigns in online marketplaces where complete randomized experimentation is infe…
econ.EM2025
Amazon Ads Multi-Touch Attribution
Randall Lewis, Florian Zettelmeyer, Brett R. Gordon +5
Amazon's new Multi-Touch Attribution (MTA) solution allows advertisers to measure how each touchpoint across the marketing funnel contributes to a conversion. This gives advertiser…