2 papers
cs.AI2026
Artificial intelligences and human scientists exhibit complementary strengths in theory building
Ke Li, Spyros I. Zoumpoulis, Phanish Puranam +80
We investigate the effectiveness of artificial intelligences (AI)-specifically large language models (LLMs)-relative to human scientists at high-level cognitive tasks in social sci…
cs.AI2026
LLMAdBench: A Human Preference Benchmark for Advertising in LLM Responses
Rui Ai, Yuqing Liu, Sitao Qiu +14
Inserting advertisements (ads) into consumer-facing LLM output is emerging as a new business model, but there is little shared evidence on how such ad insertion should be evaluated…