2 papers
cs.DS2026
Approximation Algorithms for Budget Splitting in Multi-Channel Influence Maximization
Dildar Ali, Ansh Jasrotia, Abishek Salaria +1
How to utilize an allocated budget effectively for branding and promotion of a commercial house is an important problem, particularly when multiple advertising media are available.…
cs.DB2026
Tag-specific Regret Minimization Problem in Outdoor Advertising
Dildar Ali, Abishek Salaria, Ansh Jasrotia +1
Recently, out-of-home advertising has become a popular marketing technique, due to its higher return on investment. E-commerce houses approach the influence provider to achieve eff…