2 papers
cs.CL2015
Echoes of Persuasion: The Effect of Euphony in Persuasive Communication
Marco Guerini, Gözde Özbal, Carlo Strapparava
While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect…
cs.CL2012
Exploring Text Virality in Social Networks
Marco Guerini, Carlo Strapparava, Gozde Ozbal
This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a pheno…