most citedAlways Valid Inference: Bringing Sequential Analysis to A/B Testing

50 citations · 50 across the 1 of their papers we have counts for

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math.ST2015★ 50 cited

Always Valid Inference: Bringing Sequential Analysis to A/B Testing

Ramesh Johari, Leo Pekelis, David J. Walsh

A/B tests are typically analyzed via frequentist p-values and confidence intervals; but these inferences are wholly unreliable if users endogenously choose samples sizes by *contin…