12 citations · 17 across the 2 of their papers we have counts for
4 papers
Why Do Urban Legends Go Viral?
Marco Guerini, Carlo Strapparava
Urban legends are a genre of modern folklore, consisting of stories about rare and exceptional events, just plausible enough to be believed, which tend to propagate inexorably acro…
Echoes of Persuasion: The Effect of Euphony in Persuasive Communication
Marco Guerini, Gözde Özbal, Carlo Strapparava
While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect…
Ecological Evaluation of Persuasive Messages Using Google AdWords
Marco Guerini, Carlo Strapparava, Oliviero Stock
In recent years there has been a growing interest in crowdsourcing methodologies to be used in experimental research for NLP tasks. In particular, evaluation of systems and theorie…
Exploring Text Virality in Social Networks
Marco Guerini, Carlo Strapparava, Gozde Ozbal
This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a pheno…