1 citations · 1 across the 3 of their papers we have counts for
3 papers
Is the corporate elite disintegrating? Interlock boards and the Mizruchi hypothesis
Kevin Mentzer, Francois-Xavier Dudouet, Dominique Haughton +2
This paper proposes an approach for comparing interlocked board networks over time to test for statistically significant change. In addition to contributing to the conversation abo…
Imputing unknown competitor marketing activity with a Hidden Markov Chain
Dominique Haughton, Guangying Hua, Danny Jin +3
We demonstrate on a case study with two competing products at a bank how one can use a Hidden Markov Chain (HMC) to estimate missing information on a competitor's marketing activit…
Optimization of the marketing mix in the health care industry
Dominique Haughton, Guangying Hua, Danny Jin +3
This paper proposes data mining techniques to model the return on investment from various types of promotional spending to market a drug and then uses the model to draw conclusions…