When a Few Misfits Trigger Digital Adoption Cascades: Network Reach, Threshold Heterogeneity, and Performance-Conditioned Complex Contagion in an Agent-Based Model of Firms

Esteve Almirall, Steve Willmott, Ulises Cortés

Why does a superior technology sometimes spread and sometimes stall, even when its expected returns are much higher? We develop an agent-based model in which firms adopt a digital…