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Pedro Harenton Martínez López

1 paper hereh-index 25 citations2 works total

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author position
  • last author1

Across the 1 of 1 paper where every author was matched, so the position is known.

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  • cs.CY1

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most citedProposal of Data Processing Platform for Direct Marketing Data

1 citations · 1 across the 1 of their papers we have counts for

collaborators

1 paper

cs.CY2016★ 1 cited

Proposal of Data Processing Platform for Direct Marketing Data

Jorge Luis Rivero Pérez, Yaimara Peñate Santana, Pedro Harenton Martínez López

Data mining has been widely used to identify potential customers for a new product or service. In this article is done a study of previous work relating to the application of data…

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Not affiliated with arXiv. Researcher data from Semantic Scholar (ODC-BY) and OpenAlex.