1 citations · 1 across the 2 of their papers we have counts for
2 papers
cs.SI2017
Maximizing the overall profit of a word-of-mouth marketing campaign: A modeling study
Pengdeng Li, Xiaofan Yang, Lu-Xing Yang +3
As compared to the traditional advertising, the word-of-mouth (WOM) communications have striking advantages such as significantly lower cost and rapid delivery; this is especially…
cs.SI2017★ 1 cited
A discount strategy in word-of-mouth marketing and its assessment
Tianrui Zhang, Xiaofan Yang, Lu-Xing Yang +2
This paper addresses the discount pricing in word-of-mouth (WOM) marketing. A new discount strategy known as the Infection-Based Discount (IBD) strategy is proposed. The basic idea…