most citedHierarchical Marketing Mix Models with Sign Constraints

12 citations · 12 across the 1 of their papers we have counts for

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stat.AP2020★ 12 cited

Hierarchical Marketing Mix Models with Sign Constraints

Hao Chen, Minguang Zhang, Lanshan Han +1

Marketing mix models (MMMs) are statistical models for measuring the effectiveness of various marketing activities such as promotion, media advertisement, etc. In this research, we…