2 papers
stat.ML2021
From Live to Recording: Consumer Demand and Response to Price Across the Livestreaming Lifecycle
Ziwei Cong, Jia Liu, Puneet Manchanda
Livestreaming has evolved into a thriving industry where creators can directly monetize and engage with their audiences and followers. In practice, creators and platforms typically…
cs.LG2020
Unboxing Engagement in YouTube Influencer Videos: An Attention-Based Approach
Prashant Rajaram, Puneet Manchanda
Influencer marketing has become a widely used strategy for reaching customers. Despite growing interest among influencers and brand partners in predicting engagement with influence…