most citedThe effect of the brand in the decision to purchase the mobile phone a research on Y generation consumers

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econ.GN2022★ 1 cited

The effect of the brand in the decision to purchase the mobile phone a research on Y generation consumers

İbrahim Halil Efendioğlu, Adnan Talha Mutlu, Yakup Durmaz

The aim of the study is to determine the effect of the brand on purchasing decision on generation Y. For this purpose, a face-to-face survey was conducted with 231 people in the Y…