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cs.IR2026
Detecting RAG Advertisements Across Advertising Styles
Sebastian Heineking, Wilhelm Pertsch, Ines Zelch +4
Large language models (LLMs) enable a new form of advertising for retrieval-augmented generation (RAG) systems in which organic responses are blended with contextually relevant ads…
cs.IR2024
Detecting Generated Native Ads in Conversational Search
Sebastian Schmidt, Ines Zelch, Janek Bevendorff +3
Conversational search engines such as YouChat and Microsoft Copilot use large language models (LLMs) to generate responses to queries. It is only a small step to also let the same…