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cs.LG2022
A Causal Approach for Business Optimization: Application on an Online Marketplace
Naama Parush, Ohad Levinkron-Fisch, Hanan Shteingart +3
A common sales strategy involves having account executives (AEs) actively reach out and contact potential customers. However, not all contact attempts have a positive effect: some…
cs.LG2022★ 1 cited
Machine Learning Prescriptive Canvas for Optimizing Business Outcomes
Hanan Shteingart, Gerben Oostra, Ohad Levinkron +3
Data science has the potential to improve business in a variety of verticals. While the lion's share of data science projects uses a predictive approach, to drive improvements thes…