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cs.AI2026
Sustained Impact of Agentic Personalisation in Marketing: A Longitudinal Case Study
Olivier Jeunen, Eleanor Hanna, Schaun Wheeler
In consumer applications, Customer Relationship Management (CRM) has traditionally relied on the manual optimisation of static, rule-based messaging strategies. While adaptive and…
cs.AI2025
Agentic Personalisation of Cross-Channel Marketing Experiences
Sami Abboud, Eleanor Hanna, Olivier Jeunen +2
Consumer applications provide ample opportunities to surface and communicate various forms of content to users. From promotional campaigns for new features or subscriptions, to eve…
cs.AI2025
Procedural Memory Is Not All You Need: Bridging Cognitive Gaps in LLM-Based Agents
Schaun Wheeler, Olivier Jeunen
Large Language Models (LLMs) represent a landmark achievement in Artificial Intelligence (AI), demonstrating unprecedented proficiency in procedural tasks such as text generation,…