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cs.IR2011
Behavioral On-Line Advertising
Fabrizio Caruso, Giovanni Giuffrida, Calogero Zarba
We present a new algorithm for behavioral targeting of banner advertisements. We record different user's actions such as clicks, search queries and page views. We use the collected…
cs.IR2011★ 1 cited
Subjective Collaborative Filtering
Fabrizio Caruso, Giovanni Giuffrida, Calogero Zarba
We present an item-based approach for collaborative filtering. We determine a list of recommended items for a user by considering their previous purchases. Additionally other featu…