3 citations · 5 across the 5 of their papers we have counts for
3 papers · 1 filter
Behavioral On-Line Advertising
Fabrizio Caruso, Giovanni Giuffrida, Calogero Zarba
We present a new algorithm for behavioral targeting of banner advertisements. We record different user's actions such as clicks, search queries and page views. We use the collected…
Subjective Collaborative Filtering
Fabrizio Caruso, Giovanni Giuffrida, Calogero Zarba
We present an item-based approach for collaborative filtering. We determine a list of recommended items for a user by considering their previous purchases. Additionally other featu…
Optimizing On-Line Advertising
Fabrizio Caruso, Giovanni Giuffrida
We want to find the optimal strategy for displaying advertisements e.g. banners, videos, in given locations at given times under some realistic dynamic constraints. Our primary goa…