8 papers
LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks
Luyi Ma, Wanjia Sherry Zhang, Zezhong Fan +10
On online advertising platforms, newly introduced promotional ads face the cold-start problem, as they lack sufficient user feedback for model training. In this work, we propose LL…
Is More Context Always Better? Examining LLM Reasoning Capability for Time Interval Prediction
Yanan Cao, Farnaz Fallahi, Murali Mohana Krishna Dandu +9
Large Language Models (LLMs) have demonstrated impressive capabilities in reasoning and prediction across different domains. Yet, their ability to infer temporal regularities from…
No-Human in the Loop: Agentic Evaluation at Scale for Recommendation
Tao Zhang, Kehui Yao, Luyi Ma +7
Evaluating large language models (LLMs) as judges is increasingly critical for building scalable and trustworthy evaluation pipelines. We present ScalingEval, a large-scale benchma…
Spatial Reasoning in Foundation Models: Benchmarking Object-Centric Spatial Understanding
Vahid Mirjalili, Ramin Giahi, Sriram Kollipara +9
Spatial understanding is a critical capability for vision foundation models. While recent advances in large vision models or vision-language models (VLMs) have expanded recognition…
ARAG: Agentic Retrieval Augmented Generation for Personalized Recommendation
Reza Yousefi Maragheh, Pratheek Vadla, Priyank Gupta +7
Retrieval-Augmented Generation (RAG) has shown promise in enhancing recommendation systems by incorporating external context into large language model prompts. However, existing RA…
GRACE: Generative Recommendation via Journey-Aware Sparse Attention on Chain-of-Thought Tokenization
Luyi Ma, Wanjia Zhang, Kai Zhao +15
Generative models have recently demonstrated strong potential in multi-behavior recommendation systems, leveraging the expressive power of transformers and tokenization to generate…