2 papers
cs.IR2026
Deep Situation-Aware Interaction Network for Click-Through Rate Prediction
Yimin Lv, Shuli Wang, Beihong Jin +6
User behavior sequence modeling plays a significant role in Click-Through Rate (CTR) prediction on e-commerce platforms. Except for the interacted items, user behaviors contain ric…
cs.IR2025
Modeling Long-term User Behaviors with Diffusion-driven Multi-interest Network for CTR Prediction
Weijiang Lai, Beihong Jin, Yapeng Zhang +5
CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless…