39 citations · 40 across the 10 of their papers we have counts for
8 papers · 1 filter
Influence Maximization Based on Dynamic Personal Perception in Knowledge Graph
Ya-Wen Teng, Yishuo Shi, Chih-Hua Tai +3
Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their inf…
An Effective Marketing Strategy for Revenue Maximization with a Quantity Constraint
Ya-Wen Teng, Chih-Hua Tai, Philip S. Yu +1
Recently the influence maximization problem has received much attention for its applications on viral marketing and product promotions. However, such influence maximization problem…
Scale-Adaptive Group Optimization for Social Activity Planning
Hong-Han Shuai, De-Nian Yang, Philip S. Yu +1
Studies have shown that each person is more inclined to enjoy a group activity when 1) she is interested in the activity, and 2) many friends with the same interest join it as well…
Maximizing Friend-Making Likelihood for Social Activity Organization
Chih-Ya Shen, De-Nian Yang, Wang-Chien Lee +1
The social presence theory in social psychology suggests that computer-mediated online interactions are inferior to face-to-face, in-person interactions. In this paper, we consider…
When Social Influence Meets Item Inference
Hui-Ju Hung, Hong-Han Shuai, De-Nian Yang +4
Research issues and data mining techniques for product recommendation and viral marketing have been widely studied. Existing works on seed selection in social networks do not take…
Willingness Optimization for Social Group Activity
Hong-Han Shuai, De-Nian Yang, Philip S. Yu +1
Studies show that a person is willing to join a social group activity if the activity is interesting, and if some close friends also join the activity as companions. The literature…
Structural Diversity for Resisting Community Identification in Published Social Networks
Chih-Hua Tai, Philip S. Yu, De-Nian Yang +1
As an increasing number of social networking data is published and shared for commercial and research purposes, privacy issues about the individuals in social networks have become…
On Social-Temporal Group Query with Acquaintance Constraint
De-Nian Yang, Yi-Ling Chen, Wang-Chien Lee +1
Three essential criteria are important for activity planning, including: (1) finding a group of attendees familiar with the initiator, (2) ensuring each attendee in the group to ha…