5 citations · 14 across the 8 of their papers we have counts for
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cs.CR2020★ 1 cited
Privacy in Targeted Advertising: A Survey
Imdad Ullah, Roksana Boreli, Salil S. Kanhere
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by deliv…
cs.CR2020★ 1 cited
Privacy-preserving targeted mobile advertising: A Blockchain-based framework for mobile ads
Imdad Ullah, Salil S. Kanhere, Roksana Boreli
The targeted advertising is based on preference profiles inferred via relationships among individuals, their monitored responses to previous advertising and temporal activity over…