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cs.LG2013
Scalable Audience Reach Estimation in Real-time Online Advertising
Ali Jalali, Santanu Kolay, Peter Foldes +1
Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their…
cs.GT2013
Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising
Kuang-Chih Lee, Ali Jalali, Ali Dasdan
Today, billions of display ad impressions are purchased on a daily basis through a public auction hosted by real time bidding (RTB) exchanges. A decision has to be made for adverti…