3 papers
econ.EM2023
Multicell experiments for marginal treatment effect estimation of digital ads
Caio Waisman, Brett R. Gordon
Randomized experiments with treatment and control groups are an important tool to measure the impacts of interventions. However, in experimental settings with one-sided noncomplian…
cs.LG2019
Online Causal Inference for Advertising in Real-Time Bidding Auctions
Caio Waisman, Harikesh S. Nair, Carlos Carrion
Real-time bidding (RTB) systems, which utilize auctions to allocate user impressions to competing advertisers, continue to enjoy success in digital advertising. Assessing the effec…
econ.GN2019
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair +1
This paper studies the measurement of advertising effects on online platforms when parallel experimentation occurs, that is, when multiple advertisers experiment concurrently. It p…