most citedImproving Real-Time Bidding in Online Advertising Using Markov Decision Processes and Machine Learning Techniques

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cs.IR2023★ 1 cited

Improving Real-Time Bidding in Online Advertising Using Markov Decision Processes and Machine Learning Techniques

Parikshit Sharma

Real-time bidding has emerged as an effective online advertising technique. With real-time bidding, advertisers can position ads per impression, enabling them to optimise ad campai…