From the 1 of 11 linked papers with an AI index.
4 papers · 1 filter
PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
Shengtian Yang, Yewen Li, Peng Jiang +4
The paper introduces PlatformBid, a benchmark for evaluating auto-bidding algorithms from the perspective of a unified advertising platform that combines SSP, DSP, and ad exchange…
R&F-Inventory: A Large-Scale Dataset for Monotonic Inventory Estimation in Reach and Frequency Advertising
Yunshan Peng, Ji Wu, Wentao Bai +6
Reach and Frequency (R&F) contract advertising is an important form of widely used brand advertising. Unlike performance advertising, R&F contracts emphasize controllable delivery…
Expert-Guided Diffusion Planner for Auto-Bidding
Yunshan Peng, Wenzheng Shu, Jiahao Sun +6
Auto-bidding is widely used in advertising systems, serving a diverse range of advertisers. Generative bidding is increasingly gaining traction due to its strong planning capabilit…
Learning Monotonic Probabilities with a Generative Cost Model
Yongxiang Tang, Yanhua Cheng, Xiaocheng Liu +6
In many machine learning tasks, it is often necessary for the relationship between input and output variables to be monotonic, including both strictly monotonic and implicitly mono…