2 papers
cs.AI2026
UniGD: A Unified Generative-Discriminative Framework for Industrial Retrieval
Shujie Ji, Yawei Kong, Yilin Zhao +3
Generative retrieval (GR) is a promising paradigm for industrial search advertising, yet its deployment is constrained by strict relevance and latency requirements. Existing system…
cs.IR2025
HCMRM: A High-Consistency Multimodal Relevance Model for Search Ads
Guobing Gan, Kaiming Gao, Li Wang +2
Search advertising is essential for merchants to reach the target users on short video platforms. Short video ads aligned with user search intents are displayed through relevance m…