2 papers
stat.ML2026
CLVAE: A Variational Autoencoder for Long-Term Customer Revenue Forecasting
Jeffrey Näf, Riana Valera Mbelson, Markus Meierer
Predicting customers' long-term revenue from sparse and irregular transaction data is central to marketing resource allocation in non-contractual settings, yet existing approaches…
stat.CO2026
Estimating Individual Customer Lifetime Values with R: The CLVTools Package
Markus Meierer, Patrick Bachmann, Jeffrey Näf +2
Customer lifetime value (CLV) describes a customer's long-term economic value for a business. This metric is widely used in marketing, for example, to select customers for a market…