2 papers
cs.GT2026
LLM-Auction: Generative Auction towards LLM-Native Advertising
Chujie Zhao, Qun Hu, Shiping Song +4
The commercialization of LLM applications is the next frontier in online advertising, with LLM-native advertising emerging as a promising paradigm by integrating ads into LLM-gener…
cs.GT2024
Contextual Generative Auction with Permutation-level Externalities for Online Advertising
Ruitao Zhu, Yangsu Liu, Dagui Chen +7
Online advertising has become a core revenue driver for the internet industry, with ad auctions playing a crucial role in ensuring platform revenue and advertiser incentives. Tradi…