5 papers
Designing Rewards for Rewarding Designs: Demonstrating the Impact of Rewards on the Creative Design Process
Surabhi S Nath, Vindula Jayawardana, Monica Van +2
The creative design process involves transforming abstract goals into concrete outcomes through a series of decisions made under constraints. While such processes are commonly shap…
Personagram: Bridging Personas and Product Design for Creative Ideation with Multimodal LLMs
Taewook Kim, Matthew K. Hong, Yan-Ying Chen +5
Product designers often begin their design process with handcrafted personas. While personas are intended to ground design decisions in consumer preferences, they often fall short…
Deconstructing Taste: Toward a Human-Centered AI Framework for Modeling Consumer Aesthetic Perceptions
Matthew K. Hong, Joey Li, Alexandre Filipowicz +6
Understanding and modeling consumers' stylistic taste such as "sporty" is crucial for creating designs that truly connect with target audiences. However, capturing taste during the…
Learning to Represent Individual Differences for Choice Decision Making
Yan-Ying Chen, Yue Weng, Alexandre Filipowicz +7
Human decision making can be challenging to predict because decisions are affected by a number of complex factors. Adding to this complexity, decision-making processes can differ c…
ConjointNet: Enhancing Conjoint Analysis for Preference Prediction with Representation Learning
Yanxia Zhang, Francine Chen, Shabnam Hakimi +9
Understanding consumer preferences is essential to product design and predicting market response to these new products. Choice-based conjoint analysis is widely used to model user…