36 citations · 40 across the 4 of their papers we have counts for
4 papers
Analysis and implementation of nanotargeting on LinkedIn based on publicly available non-PII
Ángel Merino, José González-Cabañas, Ángel Cuevas +1
The literature has shown that combining a few non-Personal Identifiable Information (non-PII) is enough to make a user unique in a dataset including millions of users. This work de…
CarbonTag: A Browser-Based Method for Approximating Energy Consumption of Online Ads
José González Cabañas, Patricia Callejo, Rubén Cuevas +5
Energy is today the most critical environmental challenge. The amount of carbon emissions contributing to climate change is significantly influenced by both the production and cons…
A deep dive into the accuracy of IP Geolocation Databases and its impact on online advertising
Patricia Callejo, Marco Gramaglia, Rubén Cuevas +1
The quest for every time more personalized Internet experience relies on the enriched contextual information about each user. Online advertising also follows this approach. Among t…
How resilient is the Open Web to the COVID-19 pandemic?
José González-Cabañas, Patricia Callejo, Pelayo Vallina +3
In this paper we refer to the Open Web to the set of services offered freely to Internet users, representing a pillar of modern societies. Despite its importance for society, it is…