5 papers
UniRec: Bridging the Expressive Gap between Generative and Discriminative Recommendation via Chain-of-Attribute
Ziliang Wang, Gaoyun Lin, Xuesi Wang +7
Generative Recommendation (GR) reframes retrieval and ranking as autoregressive decoding over Semantic IDs (SIDs), unifying the multi-stage pipeline into a single model. Yet a fund…
Unleashing the Potential of Sparse Attention on Long-term Behaviors for CTR Prediction
Weijiang Lai, Beihong Jin, Di Zhang +5
In recent years, the success of large language models (LLMs) has driven the exploration of scaling laws in recommender systems. However, models that demonstrate scaling laws are ac…
From Projection to Prediction: Beyond Logits for Scalable Language Models
Jianbing Dong, Jianbin Chang
Training Large Language Models (LLMs) typically involves a two-stage pipeline at the output layer: hidden states are projected into vocabulary logits via a linear transformation (l…
Exploring Scaling Laws of CTR Model for Online Performance Improvement
Weijiang Lai, Beihong Jin, Jiongyan Zhang +5
CTR models play a vital role in improving user experience and boosting business revenue in many online personalized services. However, current CTR models generally encounter bottle…
Modeling Long-term User Behaviors with Diffusion-driven Multi-interest Network for CTR Prediction
Weijiang Lai, Beihong Jin, Yapeng Zhang +5
CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless…