4 papers
Temporal and Content Coupling Analysis of Social Media User Behavior
Jipeng Tan, Mengye Yang, Zhanghao Li +1
News consumption behavior is shaped by the coupling between temporal dynamics and content selection. This study proposes a multi-scale temporal-content framework and validates it o…
Gender Bias in YouTube Exposure: Allocative and Structural Inequalities in Political Information Environments
Jipeng Tan, Weifeng Zhang, Ye Wu +2
Recommendation algorithms have become the dominant mechanism for information distribution on digital platforms, profoundly shaping personalized information consumption environments…
Multi-element Persuasion in Social Media Health Communication: Synergistic and Trade-off Effects
Weifeng Zhang, Jipeng Tan, Mengye Yang +1
Health messages on social media are typically constructed through combinations of source cues, appeals, frames, and evidence, which jointly shape communication and persuasive effec…
Backfire Effect Reveals Early Controversy in Online Media
Songtao Peng, Tao Jin, Kailun Zhu +2
The rapid development of online media has significantly facilitated the public's information consumption, knowledge acquisition, and opinion exchange. However, it has also led to m…