4 papers
The Green Advantage: Analyzing the Effects of Eco-Friendly Marketing on Consumer Loyalty
Erfan Mohammadi, MohammadMahdi Barzegar, Mahdi Nohekhan
The idea that marketing, in addition to profitability and sales, should also consider the consumer's health is not and has not been a far-fetched concept. It can be stated that the…
Managing Biotechnology and Healthcare Innovation Challenges and Opportunities for Startups and Small Companies
Narges Ramezani, Erfan Mohammadi
The biotechnology industry poses challenges and possibilities for startups and small businesses. It is characterized by high charges and complex policies, making it difficult for s…
The Role of Public Health in the Fight Against Cancer: Awareness, Prevention, and Early Detection
Narges Ramezani, Erfan Mohammadi
Cancer, as a complex and devastating sickness, poses a great public health challenge on a global scale. Its far-attaining impact necessitates a devoted branch of medicine referred…
The Future of Sustainability in Germany: Areas for Improvement and Innovation
Mehrnaz Kouhihabibi, Erfan Mohammadi
This paper reviews the literature on biodegradable waste management in Germany, a multifaceted endeavor that reflects its commitment to sustainability and environmental responsibil…