6 citations · 11 across the 3 of their papers we have counts for
3 papers
econ.GN2024★ 3 cited
Impact of Green Marketing Strategy on Brand Awareness: Business, Management, and Human Resources Aspects
Mahdi Nohekhan, Mohammadmahdi Barzegar
Given the move towards industrialization in societies, the increase in dynamism and competition among companies to capture market share, raising concerns about the environment, gov…
econ.GN2023★ 6 cited
The Green Advantage: Analyzing the Effects of Eco-Friendly Marketing on Consumer Loyalty
Erfan Mohammadi, MohammadMahdi Barzegar, Mahdi Nohekhan
The idea that marketing, in addition to profitability and sales, should also consider the consumer's health is not and has not been a far-fetched concept. It can be stated that the…
econ.GN2023★ 2 cited
Mental Perception of Quality: Green Marketing as a Catalyst for Brand Quality Enhancement
Saleh Ghobbe, Mahdi Nohekhan
The environmental conservation issue has led consumers to rethink the products they purchase. Nowadays, many consumers are willing to pay more for products that genuinely adhere to…