2 papers
stat.ME2024
Heteroscedasticity-aware stratified sampling to improve uplift modeling
Björn Bokelmann, Stefan Lessmann
In many business applications, including online marketing and customer churn prevention, randomized controlled trials (RCT's) are conducted to investigate on the effect of specific…
stat.ML2023
The impact of heteroskedasticity on uplift modeling
Björn Bokelmann, Stefan Lessmann
There are various applications, where companies need to decide to which individuals they should best allocate treatment. To support such decisions, uplift models are applied to pre…