2 papers
cs.IR2024
Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing
Yinqiu Huang, Shuli Wang, Min Gao +6
Uplift modeling, vital in online marketing, seeks to accurately measure the impact of various strategies, such as coupons or discounts, on different users by predicting the Individ…
cs.IR2024
MCRPL: A Pretrain, Prompt & Fine-tune Paradigm for Non-overlapping Many-to-one Cross-domain Recommendation
Hao Liu, Lei Guo, Lei Zhu +3
Cross-domain Recommendation (CR) is the task that tends to improve the recommendations in the sparse target domain by leveraging the information from other rich domains. Existing m…