most citedBest of Three Worlds: Adaptive Experimentation for Digital Marketing in Practice

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cs.LG2024★ 1 cited

Best of Three Worlds: Adaptive Experimentation for Digital Marketing in Practice

Tanner Fiez, Houssam Nassif, Yu-Cheng Chen +2

Adaptive experimental design (AED) methods are increasingly being used in industry as a tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/…