2 papers
econ.GN2024
The Power of Linear Programming in Sponsored Listings Ranking: Evidence from a Large-Scale Field Experiment
Haihao Lu, Luyang Zhang, Yuting Zhu
Sponsored product advertisements constitute a major revenue source for online marketplaces such as Amazon, Walmart, and Alibaba. A key operational challenge in these systems lies i…
math.OC2023
Optimizing Scalable Targeted Marketing Policies with Constraints
Haihao Lu, Duncan Simester, Yuting Zhu
Targeted marketing policies target different customers with different marketing actions. While most research has focused on training targeting policies without managerial constrain…