2 papers
cs.GT2024
Pre- and Post-Auction Discounts in First-Price Auctions
Miguel Alcobendas, Eric Bax
One method to offer some bidders a discount in a first-price auction is to augment their bids when selecting a winner but only charge them their original bids should they win. Anot…
cs.GT2023
Optimizing Floors in First Price Auctions: an Empirical Study of Yahoo Advertising
Miguel Alcobendas, Jonathan Ji, Hemakumar Gokulakannan +8
Floors (also known as reserve prices) help publishers to increase the expected revenue of their ad space, which is usually sold via auctions. Floors are defined as the minimum bid…