5 citations · 5 across the 2 of their papers we have counts for
2 papers
cs.CL2024★ 5 cited
Improving the Capabilities of Large Language Model Based Marketing Analytics Copilots With Semantic Search And Fine-Tuning
Yilin Gao, Sai Kumar Arava, Yancheng Li +1
Artificial intelligence (AI) is widely deployed to solve problems related to marketing attribution and budget optimization. However, AI models can be quite complex, and it can be d…
stat.ME2023
A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution
Jun Tao, Qian Chen, James W. Snyder +3
Marketers employ various online advertising channels to reach customers, and they are particularly interested in attribution for measuring the degree to which individual touchpoint…