7 papers · 1 filter
FEDIN: Frequency-Enhanced Deep Interest Network for Click-Through Rate Prediction
Zenan Dai, Jinpeng Wang, Junwei Pan +3
Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While fre…
Practice on Long Behavior Sequence Modeling in Tencent Advertising
Xian Hu, Ming Yue, Zhixiang Feng +24
Long-sequence modeling has become an indispensable frontier in recommendation systems for capturing users' long-term preferences. However, user behaviors within advertising domains…
Empowering Large Language Model for Sequential Recommendation via Multimodal Embeddings and Semantic IDs
Yuhao Wang, Junwei Pan, Xinhang Li +6
Sequential recommendation (SR) aims to capture users' dynamic interests and sequential patterns based on their historical interactions. Recently, the powerful capabilities of large…
LEADRE: Multi-Faceted Knowledge Enhanced LLM Empowered Display Advertisement Recommender System
Fengxin Li, Yi Li, Yue Liu +11
Display advertising provides significant value to advertisers, publishers, and users. Traditional display advertising systems utilize a multi-stage architecture consisting of retri…
Crocodile: Cross Experts Covariance for Disentangled Learning in Multi-Domain Recommendation
Zhutian Lin, Junwei Pan, Haibin Yu +7
Multi-domain learning (MDL) has become a prominent topic in enhancing the quality of personalized services. It's critical to learn commonalities between domains and preserve the di…
Ads Recommendation in a Collapsed and Entangled World
Junwei Pan, Wei Xue, Ximei Wang +7
We present Tencent's ads recommendation system and examine the challenges and practices of learning appropriate recommendation representations. Our study begins by showcasing our a…