362 citations · 612 across the 28 of their papers we have counts for
Showing stat.APShow all
2 papers · 1 filter
stat.AP2022
Clustering of football players based on performance data and aggregated clustering validity indexes
Serhat Akhanli, Christian Hennig
We analyse football (soccer) player performance data with mixed type variables from the 2014-15 season of eight European major leagues. We cluster these data based on a tailor-made…
stat.AP2017
Using clustering of rankings to explain brand preferences with personality and socio-demographic variables
Daniel Müllensiefen, Christian Hennig, Hedie Howells
The primary aim of market segmentation is to identify relevant groups of consumers that can be addressed efficiently by marketing or advertising campaigns. This paper addresses the…